Zero sugar, zero filter, and 100% Jelly Roll. In the video “Get the Fake Outta Here” by Zevia, the country-rap phenom teams up with the soda brand in a way that’s funny, bold, and unexpectedly on message. From the opening lines, we’re told this isn’t your typical commercial. Jelly Roll is famous for his real talk and his tough history. He stands in the middle of the ad. He looks calm and sure and true to himself. He is not just trying to sell a drink. He is selling a bigger idea. The idea is that being an honest person does not mean you have to be stupid.
The whole video jokes about what people think. It makes fun of what a real man is supposed to be today. Zero sugar no fake stuff in here Jelly Roll says.And he is not just talking about the drink. He is talking about his own life. No tricks. No shiny act. Just a man who has seen the worst. A man who is not scared to stand up for something he cares about. He is clear and honest about it. The ad is half commercial and half a message. It is one hundred percent Jelly Roll.
Zevia – Get the Fake Outta Here ft. Jelly Roll (4K)
Fans really liked it for that exact reason. One person wrote in the comments he makes everything feel real. Another fan wrote this is how you change what people expect. Jelly Roll being in the ad does more than just sell something. It changes who we think belongs in the center of attention. It tells his fans you do not have to be flawless to be happy with your journey. And think about it. If a guy covered in tattoos with a rough voice who sings country rap can advertise a healthy soda then maybe there is a chance for everyone. Maybe all of us trying to live a little better can make it.
But rewind the tape to “Smoking Section,” and you’ll find the other side of that journey. This 2015 track isn’t polished. It’s not trying to sell anything. It’s just pain, laid bare. I hope that paradise has a smoking section Jelly Roll sings. He is holding a place for friends who died and for family he lost and for the man he was before. The music soft and strong. It is sincere in a way you can only understand if you have really been broken.
Jelly Roll “Smoking Section” (Official Video)
They feel like small pieces of shame turned into music. The video is dark and motionless. It surrounds the words with silence. He is not performing. He is offering a prayer.
This is why Jelly Roll matters. He can be in a playful ad one moment and asking God for mercy the next. You should follow him on YouTube Instagram and TikTok.