Taylor Swift Says No to the Super Bowl; A Stand for Artist Value

Andy Frye

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Taylor Swift will not be performing at the Super Bowl. After many months of rumors, the news is finally official. Her team could not agree on a deal with the NFL and the football league said no to her conditions. This decision shows a major clash between a global music star and the world’s biggest sports organization; it is a story about knowing your own worth.

The main problem was about payment and control. The NFL does not pay its halftime performers, instead offering a huge audience they call “exposure.” Taylor Swift’s team asked for something different. They wanted her to own her performance and have chances to promote her own work but the NFL refused these terms. For an artist of her size, who already sells out stadiums worldwide, the simple offer of exposure was not enough to make a deal.

Taylor Swift Reportedly Turns Down Super Bowl Halftime Show Over NFL Deal Dispute

Fans have mixed feelings about the news. Many support her decision to stand up for what she believes she deserves while others are disappointed they will not see her perform on that famous stage. The conversation has started a big discussion about the value of artists.

A fan-made video imagines what her show could have been like. It creates a special mix of her greatest hits and shows how amazing a Taylor Swift halftime show might have looked. It includes songs from all her different musical eras and proves just how exciting and dynamic her performance could have been. It highlights the incredible show fans will now miss because a deal was not reached.

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Taylor Swift – SuperBowl Halftime Show Concept (Career Medley) [Re-Upload]

The real-life news and the fan video together tell a powerful story. One shows a business disagreement about an artist’s value, the other shows the fantastic entertainment that was lost. This situation proves Taylor Swift does not need the Super Bowl stage; her own record-breaking tour has already shown she is the biggest show in the world.

Follow Taylor Swift on her official social media for all her latest moves. You can see news about her music and her tours and watch her continue to perform on her own terms for her millions of fans.

Taylor Swift – Super Saturday Night 2017 (Full Show)