Snoop Dogg introduced his characteristic energy to a high-profile event celebrating Donald Trump’s inauguration, making the night a powerhouse combination of hip-hop, business and politics. The rap legend performed an electrifying show, delighting an audience that included crypto industry titans, investors and political leaders. He was not the only O.G. at the event, signaling the crossover between the worlds of entertainment and digital finance, but it was a night, for sure.
Backlit and with booming bass and flashing lights, Snoop played some of his biggest hits, keeping the crowd on its feet. The vibe was a cross between a financial revolution and a musical master class, demonstrating just how deeply hip-hop and tech culture are starting to intertwine.
Snoop Dogg Takes Stage as Crypto Industry Celebrates Trump Inauguration
For all the music, the event was also a defining moment for the crypto industry, with some of its biggest names coming together to toast the evolution of a political landscape as well as the emergence of blockchain technology. In bringing out an entertainment ready-to-wear man like Snoop Dogg, it emphasized that cryptocurrency is no longer tucked away in tech circles, it’s a vast cultural bore.
As Snoop’s performance added a dynamic energy to the night, it showed that influence is more than finance and politics: It is also entertainment. That this was, and this is the future of industries, commercial and otherwise, and that it’s not only about money — not by a long shot — but about culture and the people who animate it.
Snoop Dogg & Rick Ross at Donald Trump’s Crypto Ball event in DC 🎥
Keep reading through the moments where music rubs up against business and politics in ways that no one anticipated.