Two “losers” just stole the VMAs spotlight. Fireworks tore the night sky while Post Malone leaned into the roar, arms thrown wide. Beside him Jelly Roll flashed the crooked grin of a man who knows he is no longer on the outside looking in. Their voices cracked with joy as the Hanover crowd thundered back, “Let’s hear it for the losers.”
Filmed September 5 at the Heinz-von-Heiden-Arena in Germany, the performance aired during the September 7 VMAs in New York. Post wore a Dallas Cowboys jersey; Jelly a black vest and backward Bass Pro Shop cap. It felt less like a staged awards moment and more like two friends claiming a win together, arms around each other as the chorus swelled.
Post Malone & Jelly Roll Perform “Loser” | 2025 Video Music Awards
Fans online lit up with recognition. “That is our anthem,” one wrote. Others threw up the same L-shape Jelly flashed onstage. For every viewer who ever felt misfit or misplaced, the VMAs slot turned the word “loser” into a badge. Nostalgia mixed with pride; country grit and hip hop honesty finally shared the same stage.
The performance carried even more weight because of the track itself. “Losers,” released on Post Malone’s 2024 country-driven album F-1 Trillion pairs his smooth delivery with Jelly’s gravel-heavy truth. The lyric cut gave fans the first taste, its lines about heartbreak and outsiders looping like late night bar confessions. What began as a record cut became a rally cry.
Post Malone – Losers (Lyric Video) ft. Jelly Roll
Together the two painted a picture of loneliness that never stays lonely; a place at the bar, a verse in a song, a family built out of fragments. Critics noted that the pre-taped cut lacked some of the spontaneity of live TV yet the bigger story was clear; stadium-level emotion slipped straight through the screen.
Now clips circle TikTok, Instagram, and Twitter keeping the fire alive past broadcast night. VMAs viewers felt the bang of the fireworks but replays show the subtler truth; Post and Jelly are not just guests on each other’s songs but partners in rewriting who belongs at the top.