The internet couldn’t believe it when Jelly Roll, the tough-looking, tattooed star of country rap, suddenly became the face of Zevia’s zero-sugar soda. This performance wasn’t just another famous person in a commercial, it was a big moment that changed how people think about honesty in ads. When his deep voice said, “No artificial nuthin’,” pop culture took notice.
In the simple commercial, Jelly Roll stands there, not moving, looking straight at the camera. His arms are crossed, and his stare says more than any long speech could. The plain style matched Zevia’s promise of keeping things clean and simple. In just 30 seconds, the ad made a massive impact by showing that sometimes the strongest message uses the fewest words.
Zevia – Get the Fake Outta Here ft. Jelly Roll (4K)
Fans and even critics went crazy over it. Social media filled up with comments like, “Only Jelly could make diet soda look cool” and “This is the realest ad I’ve ever seen.” The video went viral because it perfectly mixed Jelly’s realness with Zevia’s all-natural style proving that true honesty always connects with people.
But to really understand why Jelly Roll matters so much, you have to hear his music where that same honesty hits you right in the heart. His songs, mainly when he works with other artists, aren’t just music, they’re powerful stories you can feel.
Jelly Roll – Save Me (with Lainey Wilson) [Official Audio]
One of the best is “Save Me” with Lainey Wilson, a haunting duet about struggling with addiction and finding hope again. Their voices blend like two sides of the same story, light and dark, making it one of the most unforgettable country songs in years. Fans say it’s “a masterpiece of pain and hope,” and the live versions leave people speechless.
Jelly Roll’s social media feels just as real as his music. From backstage moments to meeting fans, he shows the same honesty that made the Zevia ad so special. Following him means seeing the real life of an artist who’s changing the rules.