What is part of the “fabric of America?” Eric Church has an answer. He and Morgan Wallen are investing in Field & Stream TV. They are taking a 150-year-old outdoor brand and building a new television network. It is a big move for everyone who loves the outdoor lifestyle and is scheduled to launch in January 2026.
This is more than just a new channel. It is about telling stories. The network will bridge the gap between being outdoors and American culture. It plans to create new shows about hunting, fishing, camping, and outdoor cooking. It feels like a return to something real, a new home for shared values and a country sports lifestyle.
From Field & Stream Instagram Morgan and Eric!
People are already excited. The president of Field & Stream, Doug McNamee, called it a “defining step” for the brand. Nick Rhodes from Outdoor America added that the name represents “the gold standard of authenticity.” It sounds like they are building something special that people have been waiting for, a true destination for outdoor content.
But building a brand is not all these guys do. They also write the soundtrack for that same lifestyle. After planning a media empire, Eric Church can still step on a stage with Morgan Wallen and remind everyone why they are a perfect team. They showed this connection perfectly at the 2023 CMA Awards.
Morgan Wallen – Man Made A Bar (feat. Eric Church) (CMA Awards 2023)
They performed “Man Made A Bar,” and the story was simple and true. The song explains that God made man, but then “man got lonely”. When his heart broke, he needed a place to go, “so man made a bar”. It was not just two stars singing, but two partners sharing a story the audience understood.
Eric Church always finds a way to connect with people. He sings about real life, from the woods to the barstool. His voice carries a kind of truth that fans hold onto. He is a storyteller, whether on stage or building a new home for other storytellers. Follow Eric Church on Facebook, Instagram and YouTube. You will want to see what he builds next.