Blake Shelton just fired his design team to become his own boss. He was tired of seeing overpriced, boring shirts at his own shows. Most stars want to look perfect, but Blake decided to do the opposite.
He dug through his phone and found a messy, goofy selfie from a late night. He slapped it on a tee and called it a day.
Watch this hilarious post below:
Blake Shelton’s Hilarious New “Honest” Merchandise Reveal

This is not a professional photo shoot with fancy lighting. It is just a man and his cell phone. Blake wanted something that felt like a real night out at the bar.
The caption on the shirt is so literal it makes you laugh out loud. It is the kind of honesty you only get from a true country boy. Watching him explain this choice is pure gold.
Blake knows that a good flannel shirt is the uniform of the working man. Even when he is being a big star, he wants to dress like he is headed to work. He teamed up with a classic brand to prove that simple is always better. It is a smooth move from selling a joke shirt to selling a shirt that actually lasts a lifetime.
Blake Shelton X Lands’ End | Flannel 1 Meet Flannel 2
In this performance, he shows off his love for the outdoors and his down to earth style. Fans really appreciated seeing him in his element. It shows how much people trust his taste when it comes to comfort.
Blake Shelton has spent years staying true to his roots. His voice and his humor are a comfort to millions. Follow Blake Shelton on Facebook, Instagram, and YouTube for more laughs and great music.