Chris Stapleton stood backstage with his band and made a big decision. They had two bottles of whiskey in front of them and a simple goal to find the best one. Most folks do not know that the famous singer spent years working with a master distiller to get this right. He did not just put his name on a label. He put his taste buds to the test.
This new version is bottled at 121 proof, which means it packs a much stronger punch than the first one they made. Even with all that power, the drink stays smooth and easy to sip on a front porch. Chris always liked the strong stuff and wanted something that felt as raw as his music.
Watch the story of how this bold drink came to life in the video below.
Made For the Moment – Traveller Whiskey Big Game Commercial 2026
People who have seen this are calling it a masterpiece of grit and soul. One viewer said it feels like a warm hug from an old friend, while another noted that they can almost smell the vanilla and toffee through the screen. It is rare to see a superstar care this much about what goes into the bottle.
The journey did not stop at the distillery or the concert stage because this whiskey found a new home on the racetrack. Just as Chris pours his heart into a song, a racing team pours everything into a fast car. This transition from the quiet distillery to the roaring engines of NASCAR shows just how far this spirit can go.
2025 Daytona 500 with JR Motorsports and Traveller Whiskey
The number 40 car sped across the track at the Daytona 500 with the Traveller Whiskey name shining in the sun. It was a proud moment for Dale Earnhardt Jr. and his team to carry this brand at such a famous race. It proved that this drink is for the bold people who are not afraid to take a chance.
Chris Stapleton has a voice that feels like it was aged in a barrel for decades. He stays humble and keeps his family and his craft at the center of everything he touches. His journey from a songwriter to a global icon is a story of staying true to yourself. Follow Chris Stapleton on Facebook, Instagram and YouTube to see where his travels take him next.