Cher proved decades ago that hair is not just hair. It is your personality that tells a story before you ever sing a note. This bold visual language is exactly what happens when Cher influences the products we use today.
When you see those massive 80s hair curls, you are seeing a direct tribute to Cher who never followed the rules. It is a mix of being very loud and completely elegant at the same time. This performance-inspired styling is the heart and soul of the new campaign called Technical Cher Style Volume and mdlondon Tools.
Technical Cher Style Volume & mdlondon Tools
One viewer noted that they finally understood how to get that diva hair lift after seeing the specific tension used in this demo. Another fan said that watching the stylist work made them realize that Cher’s legacy is alive in every modern hair tool.
After a long road of health battles, Davina McCall found her style inspiration from Cher. Because of her brain surgery, she has a scar on her head. Her hair started growing back in a new, curly way because of how the doctors cut the skin. She decided to celebrate being healthy by getting a big, wild Cher-style hair makeover.
The Identity of Hair (Amber Jean & Davina)
This part of the journey shows how high-quality hairpieces allow anyone to borrow a piece of Cher magic to restore their inner glow. It is about the freedom to build your own identity, especially when life or illness tries to take it away from you.
Cher has always been the blueprint for how a performer’s style can shape the entire beauty industry for generations. She is a true pioneer who shows that great style never dies; it just gets better with age. Follow Cher on Facebook, Instagram and YouTube to see how she continues to lead the way in music and beauty.