Brandon Lake once promised to tattoo the names of donors on his leg just to pay for his first album. He started as a simple worship leader in a small South Carolina church with a very big dream. By January 2026, he reached a new peak by traveling to New York City to open the PBR “Buck Off” at Madison Square Garden.
The new promotional video shows Brandon getting ready to turn up the heat this coming Champ Sunday. He will perform on a massive runway built right over the dirt where the bulls run. The clip is full of bright lights and fire, showcasing his high energy. It looks like a huge party in the world’s most famous arena.
Turning Up The Heat On 𝐂𝐇𝐀𝐌𝐏 𝐒𝐔𝐍𝐃𝐀𝐘 With An Opening Performance
Fans are already losing their minds in the comments about this upcoming show. One viewer wrote that they are traveling across the country just to see him in person. Another person said that Brandon bringing his light to the rodeo is the best news of the year.
While the video is very energetic, the song playing in the background tells a deeper story. It acts as a bridge from his quiet church days to this loud stadium moment. This performance is a turning point for Brandon as he shares his heart with a brand new crowd.
Brandon Lake – When A Cowboy Prays (Music Video)
The song in the video is his original hit titled “When a Cowboy Prays.” He is releasing a special version with country star Cody Johnson this Friday, January 9, 2026. The lyrics describe a tough man who asks for the strength to get back up. It is the perfect anthem for a bull riding event because it sounds gritty and honest.
Brandon Lake is a singer who shows that hard work and staying true to yourself really pays off. His journey from South Carolina to New York City is an inspiration to anyone with a dream. Follow Brandon Lake on Facebook, Instagram, and YouTube to see what he does next.