Luke Combs is not just a singer, but also a brilliant businessman. He needed a way to make his big tour of My Kinda Saturday Night feel even bigger. He wanted to use competition as a marketing trick. Luke said he chose other massive stars like Dierks Bentley and Thomas Rhett for his tour because they would force him to put on a great show.
This competitive idea started off stage with a secret online game. Big country music stars suddenly began posting short videos. They were all singing covers of Luke Combs’ songs since they wanted him to feature them in his tour.
2 continents. 8 countries. 16 concerts. This is the My Kinda Saturday Night Tour.
This mystery was the perfect start. It was all planned to announce the My Kinda Saturday Night Tour. The secret posts proved that Luke’s openers were not just there to warm up the crowd. They were “practicing” to challenge the central star, making the tour feel like a must-see event.
The fans showed their excitement online. One viewer commented, “Can’t wait, man.” Another person wrote, “EUROPE LETS GO.” But getting tickets was tough! Many people shared their sadness about high prices or tickets selling out fast, saying “UK tickets were impossible.”
Luke Combs – My Kinda Saturday Night (Official Studio Video)
Fans’ anticipation showed that his market strategy is working well. People are not only interested in seeing what a show he puts on, but also in seeing other prominent artists performing before Luke comes.
The competition is a gift for the fans. You get a night of three amazing artists, and because Luke is pushed to be better, you get his most practiced, fire performance ever. Follow Luke Combs on Facebook, Instagram, and YouTube to keep up with his music journey.