Zach Top Just Turned His Everyday Jeans Into A Western Power Move

Most of us just grab any jeans from the closet. Zach Top did something different. He helped design the pair he wore every night on tour, and that personal favorite has now grown into an official Kimes Ranch jean that is about to drop in very limited numbers.

When fans kept asking about the jeans, he finally shared the truth. He helped design them.

That quiet detail has now turned into the biggest business move of his career. Zach Top has teamed up with Kimes Ranch to launch his first namesake jean. It is called The Zach and it arrives during one of the biggest weeks in Western culture. The debut takes place at the National Finals Rodeo in Las Vegas, where all eyes will be on new music, new stars, and new gear.

The Zach is built for real life. And this time, it is not just for him. Fans can finally get their hands on the exact style he has trusted for a year. There is also a special launch event at Ole Red Las Vegas, where only limited stock will be released.

The partnership is confirmed to continue into 2026 with a full apparel line. 

Zach Top’s signature jean- The ZTKR1

@kimesranchjeans

They’re here, and they can be yours December 4th! Zach Top’s signature jean- The ZTKR1, also known as the Zach- is launching at NFR! This long-awaited jean style will be available in two washes and carried exclusively online at kimesranch.com and our Kimes Ranch Cowboy Christmas booth (1601) in Las Vegas. #kimesranch #liveyourwestern #zachtop

♬ original sound – Kimes Ranch

You can see it in the same world that inspired it. Cold Beer & Country Music shows Zach in his natural setting, in jeans, hat, and that clean, 90s style that fans love. The video feels like an old country clip you found on a worn-out tape, but it is very current. It proves why a denim brand would trust him to carry their story into the next decade. 

Zach Top – Cold Beer & Country Music (Official Music Video)

In this live cut of “I Never Lie,” Zach stands in the famous circle with the same clean silhouette that Kimes Ranch is now selling to fans. No studio tricks, no heavy production, just a voice that feels built to last. That is the point. Kimes Ranch wants Western royalty, not a trend. 

Zach Top – “I Never Lie” | Live at the Grand Ole Opry