Cher is not slowing down. She is still touring, building new businesses, planning the next chapter of her life, and talking about goals she set decades ago. When people ask how she keeps going, her answer is simple: she is “a woman who works.” She does not walk around thinking, “I’m a star.” She just gets up and does the work.
She says she has never “reinvented” herself. In her mind, she has always been the same person. The world either loved her or did not. When she hits a wall, she treats herself like a bumper car: back up, turn, and charge in a new direction.
Her gelato brand, Cherlato, is a perfect example. It took 10 years to happen. She still sits in her kitchen, tasting flavor after flavor, even “10 chocolates” in one go, until it feels right. Fans say they trust it because Cher will not put her name on anything she does not believe in.
Her memoir is already a New York Times bestseller, and she is working on Volume 2.
Cher’s career has spanned more than six decades
Here, we see the very beginning of Cherlato, long before the New York pop-ups and bestseller lists. The bright, custom ice cream truck, the “Churn Back Time” slogan, and the playful “Cherlato” branding turn her decade-long passion project into something you can actually see and feel.
Churn Back Time: Cher reveals ice cream truck called ‘Cherlato’
On The Tonight Show, she opens up about writing her New York Times bestselling memoir, laughs about the wild chapters she has lived through, and hints there is still more she has not told. She talks about her Christmas album, proudly shouting out her boyfriend Alexander Edwards for producing “Drop Top Sleigh,” and shares frozen hot chocolate with Jimmy Fallon, proving that even her sweetest off-stage moments are part of the hustle.