Post Malone has been on quite a hustle. He has been deep in his country music world, and now he is jumping into fashion. People in New York got the first taste, with lines forming for a special pop-up shop. It was all for his new brand, Austin Post Apparel. This was not just merch; it felt like something bigger.
The quick clip from a fan showed the new store. It looked modern and cool. This is a new side of Posty. He is known for his honest music and wild style. Now, he is also a designer, creating clothes for people to live in. It feels like he is sharing another piece of his world.
Post Malone’s SoHo Pop-Up
Fans are clearly excited for this. After seeing the new clothes, people are already talking about what they want to buy. You can almost hear everyone thinking the same thing: “My bank account is dreading this week!” That is how you know it is going to be a big deal. People are ready.
The pop-up shop and a fancy runway show in Paris were just the start. Many fans wondered how they could get their hands on these clothes. The answer was simple and hiding in plain sight. Post Malone gave everyone the one clue they really needed. It was the key to the whole collection.
The Big Reveal
That clue was just a website. This is where everyone can find “The Permanent Collection.” It is the foundation of his brand. Posty and his team worked hard on denim, fleece, jackets, and shirts. They are clothes made to be worn hard and last a long time, with a modern Western feel.
Post Malone has always followed his own path. He makes music that feels real, and now he is making clothes that feel the same. It is all part of his honest story. He is inviting fans to be a part of it, one song and one jacket at a time. Follow Post Malone on Facebook, Instagram and YouTube.