Field & Stream has been part of America’s outdoor story since 1871. It started as an outerwear company, built for hard work and wild places, and grew into a magazine that defined generations of hunters, fishermen, and dreamers. Now, that same American spirit runs through Morgan Wallen. When he sits by the water, rod in hand, it feels like the brand was always a part of him, real, rugged, and built on the kind of memories this country’s made of.
There is something deeply familiar in the way he talks about it. “There’s nothing I enjoy more than spending time with friends by a campfire, out on a boat, or sitting in a deer stand,” he said, his voice steady but soft. You can almost smell the pine, hear the crickets, and picture the flicker of the firelight. To Morgan, Field & Stream is not just gear, it is a way of life. It is the good kind of quiet that feels like home.
Morgan Wallen for Field & Stream
Fans felt that same connection right away. One said it was “like watching history come full circle.” Another wrote that Morgan was “keeping the fire burning.” People were drawn to the simplicity of it, no bright lights, no flash, just a man honoring the land that shaped him. You could almost feel the pride through the comments, the way folks talk about something that feels truly American.
That spirit carried right into Eric Church’s story. While Morgan’s moment felt like a call to the present, Eric’s words looked back to where it all began. For him, Field & Stream is a family heirloom passed down through time. He remembers his grandfather’s old truck, with those worn-out magazines on the dash, smelling faintly of coffee and motor oil. For Eric, the revival is not just business, it is a promise to the generations before him.
Eric Church for Field & Stream
Church called it “the honor of my life” to carry the brand forward, and his fans felt it. Some said it reminded them of their dads and granddads. Others shared their own memories of hunting trips and long drives down dirt roads. As it was about roots, family and the love of the open air that has always run through small towns and backroads alike.
Together, Morgan Wallen and Eric Church are breathing new life into Field & Stream, reviving the magazine, its outdoor spirit and now its line of gear, available only on Amazon. It is a comeback story that feels true to the heart of America: a mix of grit, gratitude, and good memories. Follow Morgan Wallen on Facebook, Instagram, and YouTube and maybe let their journey remind you of your own favorite patch of the great outdoors.